How Much Does It Cost to Get a Trademark?

One of the most common questions business owners ask is: how much does a trademark attorney cost? When you hear “attorney,” you might imagine sky-high bills—but trademark attorney fees are typically much more affordable than people expect. For most startups and small businesses, the total cost of securing a trademark can be a modest, strategic investment in long-term brand protection.

Here’s what you need to know.

Government Filing Fees

First, you’ll need to pay a filing fee to the United States Patent and Trademark Office (USPTO). Most applications cost $350 per class of goods or services. For example:

• If you’re trademarking a name for use with apparel, that’s one class.
  
  
• If you also sell coffee mugs, that’s another class—and another fee.
  
  

These fees are non-refundable and must be paid when your application is submitted.

Trademark Lawyer Costs

Hiring a trademark attorney gives you the best chance of approval while avoiding costly missteps. Most experienced attorneys charge around $1,500-$2,500 for end-to-end service, which typically includes:

• An initial strategy call
  
  
• A comprehensive clearance search
  
  
• Drafting and filing your application
  
  
• Managing correspondence with the USPTO
  
  

While costs can vary based on complexity, most small businesses can secure a trademark for around $2,000 total, excluding government fees.

Why Filing Early Matters

It may be tempting to put off registering your trademark, but waiting can be risky. If another business files for the same or a confusingly similar name before you, you could lose the ability to protect your brand—even if you’ve used the name first.

Fixing that mistake later could involve costly legal disputes, cancellation proceedings, or even rebranding. Filing early helps secure your name before someone else does.

Trademarking your business name or logo is one of the smartest investments you can make in your brand. It provides legal protection, enhances your credibility, and gives you the tools to stop others from using your identity.

About the Author

Ethan Wall is a social media attorney and the founder of The Social Media Law Firm, the first law firm focused exclusively on social media legal issues. A trusted legal advisor, professor, and keynote speaker, Ethan helps businesses protect their brands through trademark services, sweepstakes compliance, influencer contracts, and startup legal guidance. The Social Media Law Firm offers flat-fee legal services tailored to small businesses, creators, and growing brands—schedule your free consultation today.